Not so long ago we featured a special edition, champagne-infused Valentine's Day Marmite. Besides delighting and disgusting many people, the spread also inspired one artist to create a sculpture made entirely of Marmite.
It's a remake of "The Kiss" by Rodin and was created by sculptor Jeremy Fattorini coated in the bitter "I Love You" Champagne Marmite. The 38 year old from Guernsey used 420 jars of the limited edition spread and spent almost three weeks creating the 7 foot replica which was unveiled on February 13, 2008 at London's Greenwich Park.
"It will be interesting to see if this gains more popularity than the statue at St Pancras," Fattorini said. "I'm sure that Marmite will once again polarize the nation â€" you'll either love it or hate it. It's a good thing I like the stuff, as I was licking my fingers as I created it!"
Marmite Statue
The Kiss by Jeremy Fattorini
Trend Themes
1. Marmite Sculptures - Opportunity for artists and sculptors to create unique and unconventional sculptures using Marmite as a medium.
2. Limited Edition Food Products - Creating special edition food products infused with unique flavors to attract attention and generate interest among consumers.
3. Controversial Marketing Campaigns - Developing marketing campaigns that polarize opinions and generate buzz among consumers.
Industry Implications
1. Art - Artists and sculptors can explore Marmite as a creative medium, offering unique and unconventional artwork to attract collectors and enthusiasts.
2. Food and Beverage - Food companies can experiment with limited edition products infused with unusual flavors to differentiate themselves in the market and engage consumers.
3. Advertising and Marketing - Marketing agencies can design controversial campaigns that spark debate and generate viral awareness, attracting attention and increasing brand visibility.