The Marmarati is a newly formed secret society devoted to Marmite, that ultra bitter spread either loved or loathed by so many.
At last night's Marmarati initiation ceremony, London Marmite lovers met at a secret location where they were blind folded and asked to eat and drink various dishes. The venue looked spectacular and was done up much like an old fashioned mascaraed ball. Check out the pictures from the Marmarati induction in the gallery.
Niche Food Secret Societies
The Marmarati Induction Was for Serious Marmite Lovers Only
Trend Themes
1. Secret Society Food Clubs - There is a growing market for exclusive food clubs that bring together like-minded individuals to share in their passion for niche foods.
2. Experiential Dining - Consumers are looking for unique and immersive dining experiences, driving the growth of interactive, sensory-based restaurants and events.
3. Mystery Dining - The popularity of secret societies and underground dining experiences is driving demand for mystery dining events, where participants have no idea what they will be eating or where they will be dining.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage these trends to create new and innovative dining experiences, tap into the growing demand for exclusive food clubs, and experiment with mystery dining pop-up events.
2. Hospitality - Hotels and other hospitality businesses can partner with secret societies to provide unique experiences for their guests, such as exclusive access to high-end food clubs and mystery dining pop-up events.
3. Event Planning - The event planning industry can capitalize on the demand for exclusive, sensory-based dining experiences by creating unique events that offer immersive, interactive culinary experiences.