I love his use of light. Markus Wendler makes the city beautiful in a way I haven't seen before. You can check out the German photographer's website and portfolio if you Click Here. While the photos are of New York, his studio is in Hamburg, Germany.
Implications - City photography is appealing to an audience because it captures the beauty of something that many take for granted on a daily basis. Though landscapes are beautiful, man-made architecture is more structured and deliberate, and often serves as commentary on the design trends of a generation. Use of a city aesthetic in campaigns or products will garner the same positive results.
Artistic City Lights
Markus Wendler's NYC Photos
Trend Themes
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City Photography — Capitalizing on the appeal of capturing the beauty of man-made architecture in cities.
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Aesthetic Campaigns — Using city aesthetics in marketing campaigns to generate positive results.
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Architectural Commentary — Using city photography as a commentary on design trends of a generation.
Industry Implications
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Advertising — Opportunity to incorporate city aesthetics in advertising campaigns for brands.
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Photography — Market for photographers specializing in city photography and its appeal to a wide audience.
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Urban Design — Exploring city aesthetics as a form of architectural commentary in urban design projects.