It can be hugely frustrating when a person finds him or herself unable to attend an event, and the Marketing Network Brazil campaign depicts the feeling perfectly. Taking geometry to a whole different level, it portrays people as a particular shape while the door they want to walk through is another shape. Recalling the retro board game Perfection, the campaign is creative and clever.
The Marketing Network Brazil campaign was conceived by Sao Paulo-based ad agency Moma Advertising. Expertly illustrated by 6B studio, the was art directed by Fabio Baraldi with creative direction by Rodolfo Sampaio. It reads, "MNB. Many want in. Few can get in." It is this exclusiveness that will really entice people.
Geometrical Human Ads
The Marketing Network Brazil Campaign Promotes Extreme Exclusivity
Trend Themes
1. Geometrical Marketing - Opportunity for companies to use geometrical shapes and visuals in their marketing campaigns to attract attention and create exclusivity.
2. Visual Storytelling - Growing trend of using visually creative campaigns to capture the audience's attention and convey emotions or messages.
3. Interactive Advertising - Rise in the use of interactive elements in advertising campaigns to engage and involve the audience in a unique and memorable way.
Industry Implications
1. Advertising - Chance for advertising agencies to explore innovative ways of visual storytelling and create engaging campaigns that stand out.
2. Marketing - Opportunity for marketers to incorporate geometric shapes and exclusive concepts into their strategies to create a sense of desirability and exclusivity.
3. Design - Potential for designers and illustrators to explore the use of geometrical shapes and visuals in their work to create visually captivating and memorable designs.