The Macy's Marketing Challenge is focused on connecting the brand with bright students in order to help the retail company develop fresh, innovative insights into how to position itself online and in-store.
The competition consists of undergrad student teams developing a strategy and submitting it to the brand. The first-place winners of the challenge receive Apple Watch as well as a trip to New York City to pitch the idea(s) to the senior leadership team at Macy's.
The Macy's Marketing Challenge provides second and third-place winners with gift cards to Macy's, and acts as a dual-purpose endeavor by the brand. It creates a positive experience for students with the brand as well as connecting them with top-tier innovators at the retail brand to get a behind-the-scenes view of the company.
Undergrad Marketing Competitions
The Macy's Marketing Challenge Connects Students with the Brand
Trend Themes
1. Student Marketing Competitions - There is an opportunity to create marketing competitions and challenges geared towards undergraduate students to provide fresh and innovative insights to companies in retail and other industries.
2. Collaboration Between Students and Brands - Encouraging collaboration between students and brands can help companies connect with a younger demographic and receive innovative marketing strategies.
3. Innovation in Retail Marketing - Accessing innovative insights from undergraduate students can lead to new marketing strategies and disruptive innovation opportunities in the larger retail industry.
Industry Implications
1. Retail - Retail companies like Macy's can utilize marketing competitions to generate innovative insights from students and develop new strategies for in-store and online positioning.
2. Education - Marketing competitions can be utilized by academic institutions to provide students with real-world marketing challenges as well as to connect them with potential employers.
3. Technology - Incorporating innovative technology into marketing competitions can generate new and creative marketing strategies as well as provide opportunities for students to develop their skills in emerging technology fields.