Suburban Summer Editorials

Marisa Chafetz Captured Alaia Baldwin for C-Heads

Marisa Chafetz photographed Alaia Baldwin for a C-Heads exclusive editorial. The duo aimed to illustrate the worthwhile moments of an otherwise stiflingly hot and uneventful summer in the suburbs.

Chafetz explains, "I lived in New Orleans all year and I just came home to the suburbs of New York City. When you take yourself out of the suburbs and then come back to them they don’t even feel real -- it feels like you’re living in a doll house. To be as true to concept as possible, the photos were all shot in my hometown on the north shore of Long Island."

It can be nostalgic to return to your small, picturesque hometown; but after a little while, it can seem as though the walls are closing in on you. Despite this all-too-familiar claustrophobic sensation, the duo managed to have fun driving around in a convertible, listening to Lana Del Rey and making pitstops in grocery store parking lots and random people's front lawns.
Trend Themes
1. Small Town Nostalgia - A trend of longing for the simplicity and charm of small towns, creating opportunities for businesses to cater to this desire for a slower pace of life.
2. Escape From Suburbia - The desire to escape the stifling and monotonous suburban lifestyle, leading to innovative business opportunities in travel, experiential tourism, and retreats.
3. Exploring Local Gems - The trend of discovering and appreciating hidden local treasures in suburban areas, providing opportunities for businesses to showcase unique experiences and products.
Industry Implications
1. Travel and Tourism - Businesses in the travel and tourism industry can capitalize on the desire for escaping suburban monotony by offering unique and immersive travel experiences.
2. Hospitality and Retreats - The hospitality industry can innovate by creating retreats and getaways specifically designed to cater to individuals seeking an escape from suburban lifestyles.
3. Local Businesses and Events - Local businesses and event organizers can tap into the trend of exploring hidden local gems by promoting and showcasing unique experiences and products in suburban areas.

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