Beauty Guru Cosmetic Collections

Mario Dedivanovic

Mario Dedivanovic, the iconic makeup artist beloved by celebrities like Kim Kardashian, recently announced the launch of a new beauty collection, set to officially roll out on October, 1st, 2020. The new series features a variety of cosmetic pices including the Master Eye Prep & Set ($28), the Master Mattes and Master Metallics ($48 each), and the Master Secret Glow, among others.

Dedivanovic commented on the collaboration, stating: "The line is based on my philosophies and techniques I’ve honed over the past 20 years. It’s not ‘trendy’ makeup—these are core, staple items. I basically took my techniques and turned them into products...The most important thing when I’m developing every single product is that it’s truly universal and everyone can use it."
Trend Themes
1. Celebrity Makeup Collections - Opportunity to capitalize on the popularity of celebrity makeup artists by launching personalized cosmetic collections.
2. Core, Staple Items - Disruptive innovation opportunity to create makeup products that are timeless and universally applicable.
3. Makeup Techniques Turned Into Products - Innovation opportunity to develop and market makeup products based on renowned makeup artists' techniques.
Industry Implications
1. Beauty and Cosmetics - Industry can benefit from collaborating with renowned makeup artists to create personalized cosmetic collections.
2. Fashion and Entertainment - Opportunity to merge fashion and entertainment industries by launching celebrity-inspired makeup collections.
3. Retail and E-commerce - Disruptive innovation opportunity to attract customers through exclusive online launches of celebrity makeup collections.

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