The Iconic Italian outerwear label Stone Island unveils its pieces from the Marina collection from one of its Spring/Summer 2018 offerings. The brand launches two videos as the lookbook for its Marina line, showing two different perspectives of the capsule, one of them being the 'Folded' and the other one 'All Over.' The two aspects of the collection mean that the pieces are dyed, folded, and printed to give the result of a unique graphic design of the traditional print with an embroidered red star.
The common component in the two approaches of the Marina collection is the consistent color palette and white stripe design. The color palette is comprised of light salmon pink, lavender purple, blue, white, and octane. All of the pieces are now available for purchase online at Stone Island.
Divided Technical Outerwear
Stone Island's Lookbook Unveils Its Pieces From The Marina Series
Trend Themes
1. Technical Outerwear Innovation - The Marina collection showcases innovative techniques such as unique graphic designs and embroidered detailing on traditional outerwear pieces.
2. Diverse Color Palette - Stone Island's Marina collection explores a wide variety of colors, including light salmon pink, lavender purple, blue, white, and octane, offering consumers a range of options for stylish outerwear.
3. Capsule Collection Approach - The 'Folded' and 'All Over' perspectives of the Marina collection highlight the concept of limited edition capsule collections, appealing to consumers who value exclusivity and unique designs.
Industry Implications
1. Fashion Retail - Fashion retailers can integrate innovative techniques and unique designs showcased in Stone Island's Marina collection to attract fashion-forward consumers.
2. Textile and Apparel Manufacturing - The Marina collection's diverse color palette and embroidered detailing present opportunities for textile and apparel manufacturers to experiment with new dyeing, printing, and embroidery techniques.
3. Graphic Design and Embroidery Services - Stone Island's Marina collection opens up opportunities for graphic design and embroidery service providers to collaborate and create unique, custom designs for outerwear and other apparel items.