Marie Claire and NFL may seem like an odd pairing, but targeting female sports fans is a demographic that the magazine and the organization is hoping to accomplish.
In order to try and bond with a different group of women, Marie Claire feels that females who like sports are a demographic that is rarely approached. That is why, to commemorate the start of the NFL season, the magazine is featuring a ten page spread showcasing NFL-themed attire.
As print readership declines, it is important for magazines to reinvent their past practices. The collaboration between Marie Claire and NFL is the perfect way for both companies to try to target a different sector of the market. Hopefully, women who enjoy sports can now begin to feel included in both magazines and with sports organizations.
Feminized Football Campaigns
Marie Claire and NFL are Joining to Target Female Sports Fans
Trend Themes
1. Female Sports Fans Targeting - Marie Claire and NFL collaborating to reach out to female sports fans
2. Reinventing Print Magazines - Magazines looking for new ways to attract readership as print readership declines
3. Diversifying Demographics - Sports organizations looking for ways to appeal to different market sectors
Industry Implications
1. Sports Industry - Sports organizations looking to appeal to more female sports fans
2. Magazine Publishing Industry - Magazine publishers looking to reach out to new markets
3. Fashion Industry - Fashion designers looking for new ways to showcase their work in the sportswear market