Fever-Tree, a leading premium mixer brand, launches a new range of cocktail mixers designed to elevate Bloody Mary and Margarita cocktails. The expansion into non-carbonated mixers includes Fever-Tree Classic Bloody Mary and Fever-Tree Classic & Light Margarita. The premium cocktail mixer category has grown by 27% in the past three years due to the popularity of premium spirits.
The new mixers are made with naturally sourced ingredients, free of GMOs, artificial sweeteners, and colors. They offer unique flavor profiles and simplify the process of making these cocktails, enabling anyone to create quality drinks effortlessly. The mixers come in 750 ml bottles, ideal for sharing with friends and family.
The range is available nationwide at retailers like Total Wine & More, select Kroger and Albertson stores, and online at ReserveBar. Fever-Tree continues to transform the mixer category with its commitment to quality ingredients and taste.
Elevated Margarita Mixers
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Trend Themes
1. Premium Cocktail Mixers - The expansion of premium cocktail mixers presents an opportunity for innovative and natural ingredients to be used in mixers to elevate taste and quality.
2. Non-carbonated Mixers - The rise in sales of non-carbonated mixers highlights the opportunity to create unique and simplified cocktail-making experiences to appeal to a wider audience.
3. Naturally Sourced Ingredients - Fever-Tree's use of naturally sourced ingredients and commitment to quality provides an opportunity to tap into the growing consumer demand for healthier and natural products in the mixer category.
Industry Implications
1. Premium Mixer Market - The growth of the premium mixer market presents opportunities for innovation in terms of both flavors and ingredients, to appeal to the growing demand for high-quality cocktail mixers.
2. Alcohol Industry - Cocktail mixers are an integral part of the alcohol industry, and the expansion into non-carbonated mixers provides opportunities for growth and innovation within the industry.
3. Retail Industry - With the availability of premium mixers in retailers like Total Wine & More and select Kroger and Albertson stores, there is an opportunity for the retail industry to capitalize on the growing demand for high-quality cocktail mixers.