The Marco’s Pizza Magnifico range is being launched as a limited-time lineup of options for patrons to enjoy that incorporate a range of premium toppings. The pizzas in the range include the Sausage Magnifico alongside the new Ultimate Magnifico, which both showcase the new Old Wold Sausage. This sausage offers a more rustic flavor that's paired with additional meats to achieve a well-rounded taste experience.
The Marco’s Pizza Magnifico range is priced starting at $9.99 and can be found at participating locations across the US now for a short time only. The pizzas can also be ordered as pizza bowls to help patrons who would prefer to avoid the crust to still enjoy the new offerings. Each of the pizzas offer a touch of heat to further round out the flavor profile.
Old World Sausage Pizzas
The Marco’s Pizza Magnifico Range Has Two Options
Trend Themes
1. Premium Toppings - Exploring more gourmet or artisanal toppings is an opportunity for pizzerias to differentiate their offerings and attract higher-value customers.
2. Pizza Bowls - Offering pizza in a bowl instead of a traditional crust could be a disruptive innovation opportunity for pizzerias to attract health-conscious or gluten-free customers.
3. Rustic Flavors - Exploring more rustic or authentic flavors, such as the Old World Sausage used in the Marco's Pizza Magnifico range, is an opportunity for pizzerias to differentiate their menu and attract customers looking for unique taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of premium toppings by introducing upscale ingredients and flavors in their food offerings to attract higher-value customers.
2. Franchise - The franchise industry can leverage the trend of pizza bowls as a new format for serving pizza that caters to health-conscious or gluten-free customers, expanding their customer base and revenue streams.
3. Meat and Poultry - The meat and poultry industry can explore the trend of rustic flavors and offer more authentic or traditional options, such as the Old World Sausage used in the Marco's Pizza Magnifico range, to cater to customers looking for unique taste experiences and premium products.