The Marcelo Burlon County of Milan Spring/Summer 2015 collection highlights sporty staples that are inspired by the great game of football.
The edgy menswear label presented for the first time at Pitti Uomo, and introduced fashion fans with a taste of their youthful and sporty aesthetic.
Models took to the runway stage in graphic and invasive jersey prints that were paired with helmet headwear accessories. These athletic fashions were a modern translation of a classic football uniform and indulged in the fashion world's current sport-themed obsession.
The Marcelo Burlon County of Milan Spring/Summer 2015 collection paired the label's oversized silhouettes with sporty design details. Exuding a rebellious air, the collection is sure to appeal to youthful consumers with a flair for edgy styling.
Edgy Football Runways
The Marcelo Burlon County of Milan Spring/Summer 2015 Collection is Sporty
Trend Themes
1. Sport-inspired Fashion - Fashion brands can explore the intersection of sports and fashion to create sports-inspired collections with unique design details.
2. Graphic Prints - There is an opportunity for fashion designers to incorporate bold, graphic prints into their collections to attract a new audience.
3. Rebellious Style - Fashion labels can cater to consumers who gravitate towards edgier fashion styles by incorporating oversized silhouettes and youthful design elements.
Industry Implications
1. Fashion - Fashion brands can use sports-inspired designs and graphic prints to appeal to a younger, more edgy audience.
2. Sports - Sports organizations can collaborate with fashion brands to create unique sport-inspired collections that strengthen their brand identity and reach a wider audience.
3. Accessories - Accessory designers can create innovative headwear and other sport-inspired accessories to complement sport-themed fashion collections.