The Marc Jacobs Spring/Summer 2013 lookbook appears to be modeled after the allure of the fictional character Sherlock Holmes. Thigh-length trench coats, fedoras and an assortment of rounded 1960s-themed sunglasses have all been incorporated into the line, instantly reminiscent of classic detective looks that have been modeled after the story.
Marc Jacobs menswear has been known to set the benchmark for many related brands. The collection's use of linens and cabana shirts does just this. The best part of the lookbook however is its mixture of retro and modern motifs. While neutral brown tones are rife throughout, jazzed up floral and pear-shaped patterns are also prominent, providing just the right mixture of old and new school.
Sherlock Holmes-Themed Lookbooks
The Marc Jacbos Spring/Summer 2013 Advertisements Go Undercover
Trend Themes
1. Sherlock Holmes-inspired Fashion - Opportunity for fashion brands to create collections inspired by the iconic detective's style, incorporating trench coats, fedoras, and 1960s-themed accessories.
2. Retro-modern Fusion - Brands have the opportunity to blend retro and modern motifs in their designs, combining vintage brown tones with bold floral and geometric patterns.
3. Benchmark-setting Menswear - Opportunity for menswear brands to take inspiration from Marc Jacobs' collection, using linens and cabana shirts to set new standards in the industry.
Industry Implications
1. Fashion - Fashion brands can leverage the Sherlock Holmes lookbook trend to create innovative collections and capture the imagination of consumers.
2. Eyewear - Eyewear brands can capitalize on the trend by designing and marketing 1960s-themed sunglasses reminiscent of classic detective styles.
3. Menswear - The Sherlock Holmes-inspired lookbook provides an opportunity for menswear brands to incorporate retro and modern elements into their designs, catering to the evolving preferences of male consumers.