Designer Photo-Sharing Initiatives

Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures

If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign.

The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion designer's online fans to share holiday photos or photos related to Marc Jacobs, which will be uploaded to an online photo album on the Marc Jacobs website. To have your photo uploaded, you just have to tag it with #MarcFam on Instagram, Twitter or in a Foursquare check-in. Then, if your photo gets top votes from online users, you'll win some sweet Marc Jacobs products.

A slew of photos have already been added to the Marc Jacobs site. According to Daniel Plenge, the digital and social master at Marc Jacobs, "For the holiday season, we wanted to connect with people by making a collage of images in a fun and easy way."
Trend Themes
1. User-generated Content Campaigns - Companies can utilize user-generated content campaigns to increase brand engagement and outreach.
2. Social Media Influencer Marketing - Incorporating social media influencers to promote campaigns and initiatives can help increase engagement and reach new demographics.
3. Interactive Digital Advertising - Interactive digital advertising campaigns that encourage audience participation can lead to increased customer loyalty and brand advocacy.
Industry Implications
1. Fashion - The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections.
2. Marketing - Incorporating interactive digital advertising and user-generated content campaigns can help marketing professionals increase brand awareness and customer engagement.
3. Hospitality and Tourism - Integrating user-generated content campaigns and social media influencer marketing can provide a unique and personalized experience for customers in the hospitality and tourism industries.

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