At first glance, the Marc by Marc Jacobs Resort 2015 collection may be a futuristic take on workwear for women. The initially androgynous looks are full of asymmetrical overalls, crisp white shirts and everything in between. In reality, however, the fashion designs were inspired by the Mercury 13 group of women who were trained to become astronauts only to have the program cancelled. Designer Luella Bartley states, "They were competent women who were put back into the kitchen."
Yet there are a lot of feminine details present throughout the Marc by Marc Jacobs Resort 2015 collection as well. For instance, in addition to the rather minimalist palette, there are some bold floral patterns. Not to mention 50s-styled dresses.
Female Astronaut Fashion
The Marc by Marc Jacobs Resort 2015 Collection is Futuristic
Trend Themes
1. Futuristic Workwear - There's an opportunity to design workwear for both men and women with a futuristic twist to make it more exciting and fashionable.
2. Androgynous Fashion - Designing clothing that blurs gender lines can open new markets and appeal to consumers who don't identify with traditional gender norms.
3. Inspired-by-real-events Fashion - Designing fashion inspired by real-life events can create emotional connections with consumers and evoke empathy and support.
Industry Implications
1. Fashion Design - Designers can create new collections that blend traditionally feminine and masculine elements to broaden the appeal of their work beyond gender stereotypes.
2. Space Exploration - By incorporating designs that reflect space exploration themes, companies can appeal to space enthusiasts and potentially create unique merchandise for future missions.
3. Film and TV Costume Design - Designing futuristic or androgynous outfits for film and TV productions can create buzz and attention which then can be leveraged by fashion brands looking for PR opportunities or product placement deals.