It’s no secret that Mara Hoffman is an avid lover of prints – the Mara Hoffman Fall 2013 collection is evidence of that. Hoffman’s campaign – which was styled by Richard Ruiz and photographed by Louis Decarlo -- is an amalgamation of tribal-inspired prints photographed against a corresponding background. The campaign style – which features single or two-person portraits – is meant to emulate the style of African photographers like Seydou Keita and Malik Sidibe.
The end result is a vivacious campaign that will have you lusting over these stunning patterns. Hoffman’s heavily patterned collection is a breath of fresh air among the seasons onslaught of neutrals. If you need to perk up your fall wardrobe, look no further than these African-inspired ensembles – from mini dresses to quilted bomber jackets to embroidered ponchos.
Vivacious African-Inspired Prints
The Mara Hoffman Fall 2013 Campaign Makes Hypnotic Use of Print
Trend Themes
1. African-inspired Prints - Opportunity for fashion brands to incorporate vibrant African prints in their collections and cater to a growing demand for cultural diversity.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of African-inspired prints to create unique and eye-catching designs.