Burger King Canada has launched a line of maple syrup-flavored foods onto their menu, the first item being Burger King’s Maple BBQ WHOPPER. It includes thick-cut bacon, cheddar cheese and a maple syrup bbq sauce. The company says that it is launching these specialty burgers to match Canadian taste buds, maple syrup being one of its well-known condiments.
The line also includes a Maple BBQ TENDERCRISP Chicken Sandwich, Maple BBQ Original Chicken Sandwich and Maple BBQ Poutine. These options will only be available for a limited time at Burger King locations.
Burger King often offers different menu options to lure people into its stores, such as the Angry WHOPPER. This allows regular customers to enjoy something new and different, aside from its regular menu. Offering a catered variety is enticing, and a great way to diversify the company’s offerings.
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Restaurant Central | Brand Eating
Canadian-Inspired Fast Food
Burger King’s Maple BBQ WHOPPER is Super Tasty
Trend Themes
1. Flavored Fast Food - Fast food chains are incorporating unique flavors and condiments into their menu offerings to appeal to different tastes.
2. Regional Cuisine - Fast food chains are creating menu items inspired by regional cuisine to attract customers and offer localized options.
3. Limited Time Offerings - Fast food chains are utilizing limited time offerings as a way to test out new menu items and generate interest from customers.
Industry Implications
1. Fast Food - Fast food chains can continue to innovate and diversify their offerings by incorporating new flavors and cuisine into their menu items.
2. Food and Beverage - Food and beverage companies can explore utilizing regional or unique flavors to create new product offerings.
3. Marketing and Advertising - Marketing and advertising firms can help fast food chains by providing creative ideas for limited time offerings that generate buzz and drive sales.