It might not be pleasant to think about, but the Mapfre Insurance Pension Plans ad campaign forces people to reflect on just how quickly time passes. In particular, it addresses young adults with references from their childhood. For instance, it reminds people that "The Playstation is more than 16 years old" and that "Toy Story was premiered 17 years ago."
The Mapfre Insurance Pension Plans ad campaign was created by Spanish ad agency Zapping/M&C Saatchi. It reads, quite depressingly, "Life passes by faster than you think." Of course, it is only hammering this sad fact in because it wants young adults to start thinking about their future, in particular how they will be surviving in their old age. It was art directed by Ana Delgado and Alvaro Moragón.
Wrinkled Time-Passing Ads
The Mapfre Insurance Pension Plans Campaign Urges Smart Future Planning
Trend Themes
1. Youth Nostalgia Marketing - Businesses can tap into the emotional connection young adults have with their childhood to create impactful advertising campaigns.
2. Future Retirement Planning - There is a growing need for innovative solutions and services that help young adults plan for their future retirement and financial security.
3. Time Awareness Awareness - Campaigns that highlight the fleeting nature of time can serve as reminders for individuals to live intentionally and make the most of their lives.
Industry Implications
1. Insurance - Insurance companies can develop products and services that specifically address the retirement planning needs of young adults.
2. Financial Services - Financial institutions can leverage technology and digital platforms to provide accessible and user-friendly retirement planning tools for young adults.
3. Advertising - Advertising agencies can explore creative approaches that tap into nostalgia and time awareness to capture the attention and interest of young adult consumers.