Manors is debuting a limited edition capsule celebrating The Royal and Ancient Golf Club of St. Andrews’ 150th Open Championship. The collection features a standout ‘Golfer Jacket’ inspired by Sir Henry Cotton. The jacket references Cotton’s first win at the Open Championship in 1934 and pays homage to winners of past events with a silver lining inside the coat. Other offerings comprise polo shirts, lambswool v-necks, vests, and a leather booklet.
Each garment is crafted with vintage golf apparel in mind and nods to the winners from the tournament's history. Manors also uses prints from The R&A’s past looks on a range of colorful T-shirt silhouettes. The Manors x The R&A ‘The Open’ collection is available on the brand’s website.
Nostalgic Golf Club Apparel
Manors x The R&A Debuts a Range of Golf-Themed Apparel
Trend Themes
1. Nostalgic Golf Club Apparel - The trend for nostalgic golf club apparel is creating innovation opportunities for brands to create limited edition collections that celebrate golfing history.
2. Limited Edition Collections - Limited edition collections are a trend in the golf apparel industry, with brands creating special ranges to commemorate sporting events and milestones.
3. Vintage Sports Apparel - The use of vintage golf apparel in modern designs is a trend in the fashion industry, providing opportunities to mix old and new styles.
Industry Implications
1. Fashion - The fashion industry has a chance to create unique garments that celebrate nostalgic golf apparel.
2. Sporting Goods - The sporting goods industry could capitalize on the trend for limited edition collections by creating bespoke ranges for specific events or milestones.
3. Sports Marketing - The trend for nostalgic golf apparel provides opportunities for sports marketing professionals to promote and market these limited edition collections to a wide audience.