Anti-Celebrity Shoes

The Manolo Blahnik Spring 2010 Collection is Not for Pointless Girls

The Manolo Blahnik Spring 2010 Collection was recently unveiled and during the fete the epitomical shoe designer declared, "I hate celebrities, all those pointless girls - I won’t name names, but you know who I mean. They are ‘famous.’ Ridiculous."

So whose feet does he want to see wearing the Manolo Blahnik Spring 2010 Collection? "I like women with style: actresses like Uma Thurman." This, however does not extend to Sex and the City (they may adore him but he’s not a fan). For spring 2010, the colorful and high stilettos (and one flat sandal) are expressive and elegant, as always.
Trend Themes
1. Anti-celebrity Fashion - Opportunity to cater to consumers who seek fashion that opposes celebrity culture.
2. Personal Style Emphasis - Chance to create products that focus on individual style and expression.
3. Celebrity-driven Backlash - Possibility to tap into a market that rejects the influence of celebrities in fashion choices.
Industry Implications
1. Fashion - Disruptive innovation potential in creating alternative fashion lines that reject celebrity endorsements.
2. Footwear - Opportunity to design shoes that promote personal style and individuality over celebrity influence.
3. Entertainment - Chance to support the anti-celebrity sentiment by showcasing actresses and individuals with authentic style.

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