What is real manliness? Can it be defined by actions and confidence, devotion, trustworthiness, or fidelity? Can manliness be defined by the type of truck you drive or beer you drink? Are the days of gallantry and good manners gone?
Not really… but mainstream social media has portrayed a less than suitable standard. There are men who order a triple-extra-foam-sprinkles with a hint of cinnamon and whipped topping latte. There are also men who wear jerseys with the name of another man on the back.
There are manly-man contests based on who has the most mud on their truck, and men that worry about whether something is manly or not (maybe I should have left that one out). It all sounds pretty outrageous, but it is true.
Don’t worry gentlemen, you don’t have to start wearing the latest runway fashions. According to T-Nation.com, there are still believers in tough.
Redefining Masculinity
Has Mainstream Social Sensitivity Mucked Up the Manliness Meter?
Trend Themes
1. New Masculinity - With the changing social norms around masculinity, there is a major opportunity for businesses to create products and services that cater to the emerging definition of what it means to be a man.
2. Gender-neutral Marketing - As the lines between traditional gender roles continue to blur, companies that embrace gender-neutral marketing have the opportunity to increase their customer base and appeal to a wider audience.
3. Authenticity and Vulnerability - In an age where traditional masculine stereotypes are being challenged, brands that promote authenticity and vulnerability in men have the potential to attract a loyal customer base and connect with consumers on a more emotional level.
Industry Implications
1. Fashion - The changing norms of masculinity present a significant opportunity for fashion companies to create products that move beyond traditional gender roles and cater to the emerging definition of what it means to be a man.
2. Marketing - The blurring of traditional gender roles presents an opportunity for brands to create gender-neutral marketing campaigns that appeal to a wider audience and align with the changing social norms.
3. Personal Care - As men become more comfortable with vulnerability and authenticity, there is an opportunity for personal care companies to create products that cater to the unique needs of men who are willing to embrace these qualities.