BACARDÍ has launched its latest flavored rum expression, Mango Chile, just in time for the summer season. Inspired by the beloved Mexican mango snack, this innovative rum blend combines the sweetness of ripe mangoes and the fiery kick of chili spice, creating a unique and tantalizing flavor experience.
Mango Chile combines natural mango extracts, bold chili spice, and the smoothness of BACARDÍ Superior white rum, resulting in a delightful fusion of flavors. Enjoy this sweet and spicy concoction as a chilled 1.5 oz shot served in a glass garnished with a Tajin chili-spiced rim to savor this sweet and spicy concoction fully. Alternatively, unleash your creativity and use Mango Chile as the base for various delicious cocktails that add a hot twist to classic BACARDÍ serves, such as the Mojito and the Rum Rita.
Now available at liquor stores and e-commerce retailers nationwide, BACARDÍ Mango Chile will also feature prominently at the brand's highly anticipated music festival circuit throughout the summer. Festivalgoers can look forward to sampling Mango Chile at events like Governor's Ball, Lollapalooza, Life is Beautiful, and more.
Mango Chile-Flavored Rums
BACARDÍ’s New Mango Chile Flavored Rum Arrives in Time for Summer
Trend Themes
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2. Festival-centric Marketing - Promoting alcoholic beverages at highly-anticipated music festival events through creative marketing strategies.
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Industry Implications
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