Manali West, a luxury cannabis brand, recently set itself apart with its alchemy and magic inspired packaging designed by creative agency Miller Creative. The cannabis brand sought to define itself as a premium cultivator of cannabis through its avant-garde and eye-catching aesthetic with "a mysteriously dark identity that is rich with luxurious intrigue."
Manali West boasts exotic and rare weed strains that were bred for "luxury highs" and the brand is part of the rising movement of boutique marijuana in the cannabis sector. Its cannabis strains are described by co-founder Justin as "boutique strains [that] are high-end, top shelf" and "embody the main four: Smell, taste, look and high." One strain to note is the 'Nova OF' -- a breed of marijuana that boasts the highest THC content recorded at SC Labs at 35.6%.
Premium Cannabis Brands
Cannabis Brand Manali West Boasts Packaging Inspired by Magic and Alchemy
Trend Themes
1. Luxury Cannabis Brands - Disruptive innovation opportunity: Develop premium cannabis strains and packaging inspired by luxury aesthetics and unique branding to cater to discerning consumers.
2. Boutique Marijuana Movement - Disruptive innovation opportunity: Establish boutique marijuana dispensaries and cultivate rare and unique strains to meet the growing demand for high-end cannabis products.
3. High-thc Cannabis Strains - Disruptive innovation opportunity: Research and develop high-THC cannabis strains with record-breaking THC content to appeal to consumers seeking potent and unique experiences.
Industry Implications
1. Cannabis Cultivation - Disruptive innovation opportunity: Implement advanced cultivation techniques and invest in genetic research to produce exotic, high-quality cannabis strains.
2. Packaging Design - Disruptive innovation opportunity: Create innovative and visually appealing packaging designs for cannabis products that reflect the brand's identity and values.
3. Luxury Branding - Disruptive innovation opportunity: Apply luxury branding strategies to the cannabis industry, targeting affluent customers who seek premium and exclusive experiences.