Tower 28, a clean beauty brand based in Los Angeles, has recently unveiled its newest clean beauty offering: the ‘MakeWaves Mascara.’ The ‘MakeWaves Mascara’ is a lightweight, vegan, and buildable formula that is targeted at consumers with sensitive eyes. The mascara comes with a triple-wave wand that has three flexible bands for curling, lengthening, and defining the lashes.
In addition to a unique wand, the ‘MakeWaves Mascara’ features multi-tiered soft teeth that adhere to the natural curve of your lashes and dispense product with each swipe. The mascara offers nutrient-rich ingredients like panthenol vitamin b5 and castor oil to promote the growth of your lashes.
The Tower 28 ‘MakeWaves Mascara’ retails for $20 USD and can be purchased via the brand’s website.
Multi-Tiered Vegan Mascaras
Tower 28 Launches the 'MakeWaves Mascara' for Sensitive Eyes
Trend Themes
1. Clean Beauty Mascara - Creating vegan, lightweight and nutrient-rich mascara formula that appeals to those with sensitive eyes.
2. Innovative Mascara Wand Design - Developing an innovative wand for multi-tiered soft teeth that adheres naturally to the curves of lashes while providing curling, lengthening and defining effects.
3. Lash Growth-promoting Mascara - Infusing mascaras with beneficial ingredients like panthenol vitamin b5 and castor oil that promote the growth of lashes.
Industry Implications
1. Beauty and Personal Care - Exploring animal-free, nutrient-rich and clean beauty mascaras that are tailored to consumers with sensitive eyes.
2. Cosmetics Manufacturing - Manufacturing innovative mascara wand designs that cater to enhancing the appearance of lashes.
3. Natural Therapies and Alternative Medicine - Incorporating natural, lash growth-promoting ingredients in mascara formulas that complement natural therapies and remedies.