The Maiyet Fall/Winter 2014/2015 campaign features images that let on little if any color. Photographer Cass Bird did away with bright lights and natural tones, instead opting to take images of model Malgosia Bela within pitch black streets and dim rooms.
While many akin couture productions choose to highlight current collections by way of bold shades, the Maiyet label proves via this campaign that the apparel speaks for itself without the need for vivid embellishments.
In spite of the monochromatic motifs present in this Maiyet series, the pieces sported by Bela are instantly recognizable. Showcased within the photos are chunky ankle boots tied at the sides, masculine vests, draping button up capes, gem-encrusted tops and wrap dresses tied at the waist.
Pitch Black Fashion Campaigns
The Maiyet Fall/Winter 2014/2015 Advertisements Are Dark Throughout
Trend Themes
1. Monochromatic Fashion - Opportunity to create fashion campaigns that focus on monochromatic color schemes to showcase apparel without the need for bold shades.
2. Dark Photography - Opportunity to explore photography techniques that use darkness and dim lighting to create visually striking and unique fashion campaigns.
3. Recognizable Apparel - Opportunity for brands to create apparel designs that are instantly recognizable and stand out even in monochromatic campaigns.
Industry Implications
1. Fashion - Fashion industry can implement monochromatic color schemes and dark photography techniques in their campaigns to create a unique and visually captivating experience for consumers.
2. Photography - Photography industry can explore the use of darkness and dim lighting in fashion campaigns to create visually striking and artistic images.
3. Design - Design industry can focus on creating apparel designs that are easily recognizable and make a statement even in campaigns with limited color palettes.