The Mais Oui Vintage advertisements add funky 1950s-era elements to the Brisbane label. The line delivers retro-only looks to its eager clients who have come to anticipate the endearing throwback ensembles and one-of-a-kind pieces.
Andrea Jankovic oversaw the photography for this Mais Oui Vintage production. She commanded the set with ease as she placed two models before her lens. In keeping with the classic motif, they wore horn-rimmed sunglasses, deep red lipstick and bouffant hairstyles.
Chunky heels, patterned dresses and angular oxford button-ups are brandished in this lookbook. The label's decade-themed options are seemingly endless however, inviting women to sift through the online assortment of Mais Oui Vintage hats, flowing circle skirts and floral print apparel, most of which are taken from Europe.
Theatrical 50s Catalogues
The Mais Oui Vintage Images Borrow from Decade-Specific Looks
Trend Themes
1. Retro Fashion - Opportunity for clothing companies to capitalize on the demand for vintage or old-fashioned looking clothing.
2. Nostalgia Marketing - Opportunity for companies to market their products or services by tapping into consumers' feelings of nostalgia for a specific time period.
3. Online Retail - Opportunity for businesses to expand their reach and engage with customers through e-commerce platforms and digital marketing strategies.
Industry Implications
1. Fashion Retail - Adoption of vintage fashion and nostalgia marketing techniques can disrupt the traditional fashion industry by offering alternative and unique fashion choices to consumers.
2. Photography - Photographers can integrate retro elements into their shoots to attract clients looking for a unique and nostalgic approach to photography.
3. E-commerce - Online retailers can use digital marketing strategies to target consumers who are interested in vintage or retro fashion trends and offer a wide range of products in various styles and sizes to appeal to a broad audience.