Nivea has just released a magazine ad that has a solar panel and charges your Smartphone. The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and interactive into print could be a saving grace for the dying medium.
Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.
The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future.
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
Trend Themes
1. Interactive Print Ads - The use of technology and interactive features in print ads can revitalize the medium and provide new opportunities for engagement with consumers.
2. Solar-powered Ads - Utilizing solar power in ads presents companies with an innovative and environmentally-friendly way to promote their products.
3. Mobile Device Charging Ads - Incorporating phone charging capabilities in ads could be a unique and practical way to attract consumers' attention and create engagement opportunities.
Industry Implications
1. Advertising - The advertising industry can incorporate these trends to create more engaging, environmentally-friendly, and practical ad campaigns for their clients.
2. Solar Energy - The integration of solar power technology in ads could create new business opportunities for the solar energy industry.
3. Print Media - Interactive and innovative features in print ads can attract more readership and advertisers, potentially revitalizing the struggling print media industry.