Madewell Forever makes the most of ThredUp’s resale-as-a-service and it's a place where shoppers can find pre-loved women's jeans. The newly launched platform already has thousands of products up for sale, ranging from $35 to $50.
When customers bring any brand of pre-worn jeans into a Madewell store, they can earn $20 to put toward a full-priced pair of Madewell jeans. The pre-loved pair of jeans are sent to ThredUp for sorting, so that any unsellable pieces can be processed through denim recycling programs like Cotton’s Blue Jeans Go Green program.
With this new platform, Madewell is on a mission to collect a million pairs of denim by 2023—this is a goal that doubles the amount it has collected in the past six years via its previous trade-in system.
Secondhand Denim Platforms
Madewell Forever Helps to Give New Life to Old Pairs of Jeans
Trend Themes
1. Resale-as-a-service - Madewell partnering with ThredUp opens up innovative opportunities in the resale industry through a convenient and easy-to-use platform.
2. Circular Economy Fashion - Madewell's denim recycling program promotes sustainability in the fashion industry, indicating a shift towards more eco-friendly practices in clothing production.
3. Incentivized Recycling Programs - Madewell's trade-in program incentivizes customers to recycle their old clothes, showcasing potential for more programs that prioritize sustainability and consumer involvement.
Industry Implications
1. Fashion Retail - Madewell's new platform suggests opportunities for increased revenue and customer engagement in the fashion retail industry through resale and recycling.
2. Sustainable Manufacturing - Madewell's denim recycling program signals the potential for further innovation in the sustainable manufacturing industry.
3. Waste Management - Madewell's trade-in program is an example of how the fashion industry can partner with waste management businesses to create a more sustainable future.