Made of Tomorrow is a New Zealand-based lifestyle brand that provides functional homeware, designer accessories, and office goods made from sustainable and recyclable materials. Founded by Matt and Dan, the company's focus on sustainability led to the creation of its 2021 diaries made in New Zealand using recycled coffee cups.
All of the paper included in the book is FSC certified and the entire diary itself is 100% recyclable once it has reached the end of its life cycle. To maintain sustainable and eco-friendly practices throughout the diary's construction, the books include organic pigment inks on all of its paper. The company partnered with an Auckland-based printer to ensure the ink used in the diaries does not hinder the book's recyclability.
Coffee Cup-Made Diaries
Made of Tomorrow Offers Sustainable New Zealand-Made Stationery Items
Trend Themes
1. Sustainable Stationery - The trend of producing stationery items using sustainable and recyclable materials presents an opportunity for companies to target environmentally-conscious consumers.
2. Circular Economy - The shift towards incorporating recycled materials in the production of goods for everyday use emphasizes the potential of adopting circular economy practices.
3. Eco-friendly Printing - The adoption of organic pigment inks in printing presents an opportunity for printers to cater to the growing demand for sustainable printing practices.
Industry Implications
1. Stationery Industry - The stationery industry can capitalize on the trend of using sustainable and recyclable materials to target eco-friendly consumers looking for functional and stylish products.
2. Waste Management Industry - The increasing popularity of circular economy practices means that there is opportunity for waste management companies to collaborate with manufacturers and incorporate recycled materials in their supply chain.
3. Printing Industry - The printing industry can capitalize on the trend of eco-friendly printing by investing in and adopting sustainable and environmentally friendly printing practices.