A Paris-based company recently launched a Kickstarter campaign for a line of energy bars made from cricket flour. Although nearly one third of the world's population consumes insects, eating crickets is still considered unusual in North America and Europe. This company aims to bring the natural and sustainable source of protein to Western consumers with its delicious handmade energy bars.
'JIMINI’S' is a line of natural energy bars made from cricket flour and other organic ingredients. Unlike other ingredients, cricket flour serves as a natural and eco-friendly source of protein. In fact, each bar contains as much as 15 grams of protein per serving. The taste of the flour is then masked by dried fruits, nuts and seeds, which give the energy bars an additional nutritional boost.
The handmade energy bars are perfect for eco-consious foodies who are looking for a way to eat healthy and reduce their environmental footprint at the same time.
Cricket-Based Energy Bars
These Handmade Protein Bars are Made from Cricket Flour
Trend Themes
1. Insect-based Protein - Companies can explore the use of alternative protein sources like cricket flour to offer natural and eco-friendly protein products to the health-conscious market.
2. Sustainable Food Packaging - Developing eco-friendly and compostable food packaging can be an opportunity for businesses to complement their sustainable food product offerings.
3. Plant-based Ingredients - Apart from cricket flour, food companies can also use plant-based ingredients to create delicious and nutritious food products that cater to the increasing demand for vegan and vegetarian diets.
Industry Implications
1. Food Manufacturing - Manufacturers can explore the use of insect protein among their ingredients and create energy bars, snacks and other food items that cater to the growing health-conscious and eco-friendly market.
2. Sustainable Packaging - Companies specializing in packaging technology or materials can pounce on the opportunity to produce eco-friendly and compostable packaging products that support sustainable food consumption practices.
3. Fitness and Wellness - The fitness and wellness industry is a potential market for cricket flour-based natural energy bars that offer a protein-packed alternative to traditional protein bars and supplements.