Drinking and driving should always be taken seriously, but these MADD Edmonton and Area ads present the subject in a carefree way to further emphasize the precaution that should be taken with the subject.
The campaign was created by advertising agency FREE in Edmonton, Canada and features three different stick figure drawings showing the outcomes that can come from driving under the influence. One of the images is a boy in a wheelchair while another features a family member in jail and the last one with a grave stone. As explained by Ads of the World, the MADD Edmonton and Area ads are drawn in doodles because they act "as a symbol of that vehicle’s precious cargo."
Let this campaign remind you of the life or death situations that can come from drinking irresponsibly.
Serious Stick Figure Campaigns
The MADD Edmonton and Area Ads Present Dire Situations
Trend Themes
1. Carefree Stick Figure Campaigns - Exploring more creative and unconventional approaches to serious subjects in advertising campaigns can grab attention and promote important messages effectively.
2. Symbolic Doodle Art - Using simple and symbolic illustrations can convey powerful messages and elicit emotional responses from viewers, making them more likely to remember the campaign.
3. Highlighting Dire Consequences - Emphasizing the severe and potentially fatal outcomes of irresponsible behavior can serve as a wake-up call and encourage individuals to make safer choices.
Industry Implications
1. Advertising and Marketing - Creative and impactful campaigns like the MADD Edmonton and Area ads demonstrate opportunities for agencies to push boundaries and develop unconventional strategies.
2. Automotive - By creating campaigns that emphasize the importance of responsible driving, automakers can support initiatives for safer roads and build positive brand impressions.
3. Public Safety and Advocacy - Organizations and associations focused on public safety can utilize innovative and attention-grabbing campaigns to raise awareness and promote behavioral changes in society.