Everyone on the Northern side of the hemisphere is getting beach body ready for the swimsuit season, or at least they should be, and the Madame Figaro ‘La Philo des Kilos’ editorial provides some much needed encouragement and inspiration. The title, which means ‘The Philosophy of Pounds’ in French, alludes to the fitness aspect of this photo shoot and its styling. Simple and sporty, the looks are as practical as they are flattering.
The Madame Figaro ‘La Philo des Kilos’ editorial was lensed by French photographer Alexandre Weinberger, who is known for his beauty photography. Shot on location in St. Barts, the editorial capitalizes on its blue waters and whites sands. Giedre Dukauskaite, a Lithuanian beauty, was styled by Julie Gillet, who selected casual chic looks from Eres, Hermès and Givenchy.
Casual Swimsuit Shoots
The Madame Figaro ‘La Philo des Kilos' Editorial Stars Giedre D
Trend Themes
1. Beach Body Inspiration - The trend of providing encouragement and inspiration for individuals getting ready for beach season presents opportunities for companies to market fitness products and services in a motivational way.
2. Sporty Swimsuit Styles - The trend of practical and sporty swimsuit looks provides opportunities for companies to create innovative designs that prioritize comfort and functionality without sacrificing style.
3. Fitness-inspired Photo Shoots - The trend of incorporating fitness and health-focused themes in editorial photo shoots presents opportunities for companies to collaborate with publications and showcase their products or services in a unique way.
Industry Implications
1. Fitness Industry - The fitness industry can tap into the trend of providing inspiration for beach body season by creating marketing campaigns that promote their products and services in a motivational way.
2. Swimwear Industry - The swimwear industry can capitalize on the trend of sporty swimsuit styles by focusing on creating innovative designs that prioritize comfort and functionality without sacrificing style.
3. Fashion Industry - The fashion industry can take advantage of the trend of incorporating fitness and health-focused themes in editorial photo shoots by collaborating with publications and showcasing their products or services in new and unique ways.