The new Macy's Shash Diné x Hotel Collection, which combines glamping with the Southwest's natural splendor, has finally launched. The capsule was created in partnership with Allarice "Baya" Meehan, proprietor of the Arizona eco-retreat Shash Diné, and is inspired by the owner’s Navajo clan and ancestral home.
The collaboration furthers Macy's social initiative, Mission Every One, which fosters partnerships with diverse designers. It is also the most recent and last addition to the Macy's ‘Hotel Collection,’ which delivers premium home goods such as bedding and decor to elevate any living space.
"We are delighted to partner with Shash Diné and Baya, who beautifully incorporated her heritage and southwestern designs into this stylish home edition of hotel collection," said Stephanie Muehlhausen, senior fashion director, Home, Macy’s. "Empowering and amplifying our collaborations with diverse-owned brands and designers is core to Macy’s social purpose platform, Mission Every One, and its commitment to building a brighter future with bold representation."
Southwestern-Inspired Home Collections
Macy’s Releases a Glamping-Inspired Capsule with Shash Diné
Trend Themes
1. Southwestern Glamping Home Decor - The combination of glamping and southwestern designs to create a unique home decor line offers opportunities to disrupt the home goods industry by targeting the niche market of nature enthusiasts.
2. Diverse-owned Brand Collaborations - Macy's social initiative, Mission Every One, provides opportunities for diverse-owned brands and designers to collaborate with major retailers and create unique product lines that bring fresh perspectives and new ideas to the home goods industry.
3. Eco-friendly Home Goods - The Shash Diné x Hotel Collection shows a growing trend towards eco-friendly and sustainable home goods as consumers become more conscious of their impact on the environment and demand products that align with their values.
Industry Implications
1. Home Goods - Macy's Hotel Collection and their collaboration with Shash Diné shows potential for disrupting the traditional home goods industry and catering to niche markets.
2. Retail - Macy's social initiative, Mission Every One, showcases a trend towards social responsibility in the retail industry and encourages collaborations with diverse-owned brands and designers.
3. Sustainability - The eco-friendly and sustainable aspects of the Shash Diné x Hotel Collection indicate a growing trend towards sustainability in the home goods industry and a potential opportunity for disruption in this market.