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The Patagonia Macro Puff Blanket Weighs in at 27 Ounces

The Patagonia Macro Puff Blanket is an outdoor-ready product for adventurers looking to keep cozy when spending extended periods of time out in the wilderness. The Fair Trade-certified blanket is made with the same material as the brand's Macro Puff jackets and features a lightweight design that weighs in at just 27 ounces to make it ideal for carrying to any campsite. The blanket is filled with the sustainable PlumaFill synthetic insulation that mimics the functionality of down and will work to keep users cozy even in damp conditions.

The Patagonia Macro Puff Blanket is priced at $249 and, although very compact and portable, unfolds to reveal a nearly queen-size design that's for keeping couples comfy in the great outdoors.
Trend Themes
1. Lightweight Outdoor Blankets - Opportunity for creating more outdoor-ready and sustainable blankets that are lightweight and easy to carry.
2. Sustainable Synthetic Insulation - Opportunity for developing more products that use eco-friendly synthetic insulation as an alternative to down.
3. Fair Trade Certification in Outdoor Gear - Opportunity for outdoor gear companies to consider fair trade certification for products, appealing to conscious consumers.
Industry Implications
1. Outdoor Gear - Products such as sleeping bags, camping gear, and blankets can be designed to be more lightweight, sustainable, and fair trade-certified.
2. Home Goods - Lightweight, durable, and eco-friendly blankets can have uses as home goods for consumers who want sustainable and handy products to have at home.
3. Fashion and Apparel - Sustainable synthetic insulation can make for lightweight, eco-friendly jackets and other apparel items, appealing to conscious consumers.

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