To thwart competition from street-stall food vendors during Switzerland's Zurifest, a MacFries pedestrian crossing was painted in front of a nearby McDonald's restaurant.
The MacFries pedestrian crossing was possible because regular crosswalk rules were suspended during the festival. The giant street surface painting of a serving of fries helped to drive the festival's foot traffic to the golden arches of McDonald's for a bite to eat instead of to food vendors on the street.
Implications - This humor-infused ad campaign from agency TBWA Switzerland will definitely make a hungry pedestrian stop in their tracks. With the hilarious Michael Kathe behind copywriting and creative directing for the clever campaign, the last of MacFries is surely no where near.
McRoad Paintings
MacFries Pedestrian Crossing Prompts Festival-goers to Dine at McDonald's
Trend Themes
1. Pedestrian-crossing Branding - Branding through unconventional pedestrian crossings presents a disruptive innovation opportunity for marketing campaigns.
2. Humor-infused Advertising - Humor-infused marketing campaigns that use unconventional tactics have the potential to disrupt traditional marketing methods.
3. Event-based Restaurant Marketing - Using events as an opportunity for restaurant marketing and promotion can be a disruptive approach to traditional marketing methods.
Industry Implications
1. Advertising - Unconventional marketing tactics, such as humor-infused street advertising campaigns, can disrupt the traditional advertising industry.
2. Retail - Event-based restaurant marketing campaigns have the potential to disrupt traditional retail marketing techniques and drive customer traffic to specific locations.
3. Hospitality - Marketing campaigns that focus on event-based promotions and humor-infused advertising can be a disruptive approach for the hospitality industry, particularly in driving customer foot traffic to restaurants and other food service establishments.