This delightful macaron packaging is perfect for summer time. The peachy keen package is a limited-edition box from NADÈGE patisserie based out of Toronto, Canada. The exclusive box is part of a project NADÈGE is doing called Artist Packaging Series, where each month a new artist is featured. In this way, NADÈGE can contribute to the growing art community in the Canadian city and involve different artistic pursuits like art, animation, illustration, fashion and photography. Beginning Friday, August 1st, this series will continue until January 16, 2015.
Virginia Johnson designed the first macaron packaging set, and will be followed by Steve Krug and Jennifer Weaymouth. Inspired by French orange blossoms, Johnson created a fresh and appropriate take on the popular French confection.
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
Trend Themes
1. Limited-edition Packaging - Brands can incorporate limited-edition packaging designs to create excitement and interest among consumers.
2. Artist Collaboration - Opportunities exist for brands to collaborate with artists from various fields to create unique and visually appealing packaging designs.
3. Supporting Local Art Community - Companies can contribute to their local art communities by featuring different artists in their packaging designs, fostering a sense of community engagement.
Industry Implications
1. Food and Beverage Packaging - Food and beverage companies can explore creative packaging designs to enhance brand identity and customer experience.
2. Art and Design - Art and design industries can expand their collaborations with brands to create innovative packaging solutions that bridge the gap between art and consumer products.
3. Tourism and Local Economies - By showcasing local artists in their packaging, companies can boost tourism and support the local economy by promoting the art scene.