Iconic whiskey maker The Macallan has announced the launch of the 'Harmony Collection Smooth Arabica,' which blends the brand's signature single malt whisky with intense Ethiopian Arabica coffee. In addition, the new expression's packaging is made from organic by-products and recycled and reused materials, such as coffee bean husks.
Beginning November 1, the new coffee-infused whiskey will be offered by China Duty-Free Group in The Macallan Boutique, as well as pop-up locations at Sanya International Duty-Free Shopping Complex and Haikou Meilan Airport.
"This exclusive travel retail expression, Smooth Arabica, has been paired with two different variations of Ethiopian coffee, which accentuate the unique tasting notes within the whisky when enjoyed side by side, creating a new sensorial experience of The Macallan," said The Macallan Whisky Maker Steven Bremner.
Coffee-Infused Whiskeys
The Macallan Harmony Collection Smooth Arabica Combines Coffee and Whiskey
Trend Themes
1. Coffee-infused Whiskey - The infusion of coffee in whiskey blends to create a new sensory invention, opening an opportunity for Distilleries to create innovative whiskey varieties.
2. Sustainable Packaging - The integration of recycled and reused materials for whiskey packaging creates a business opportunity for sustainable packaging manufacturers and offers distilleries a chance to reduce their carbon footprint.
3. Travel Retail Expression - The launch of an exclusive travel retail expression opens opportunities for airport retailers to create similar exclusive offerings for more whiskies and other spirits.
Industry Implications
1. Distilleries - Distilleries can explore coffee infusion to create innovative whiskey varieties that can target a new audience and increase revenue.
2. Packaging Manufacturers - Sustainable packaging manufacturers can capitalize on the opportunity to leverage organic by-products and recycled and reused materials to create environmentally sustainable packaging solutions
3. Airport Retailers - Other airport retailers have an opportunity to create similar exclusives for whiskies, spirits, and other alcoholic beverages to develop their own unique customer experiences.