In addition to bringing back a fan-favorite pickle lemonade from 2019, Real Fruit Drinks served a mac and cheese drink at the 2022 Canadian National Exhibition. The brightly colored beverage mixed macaroni, three cheeses, lemonade and lemons, and in looks, it almost resembled bubble tea with a savory twist.
Although unconventional, the mac and cheese drink was described by attendees as unexpectedly sweet and tart, thanks to the citrus cutting through the cheesiness of the beverage.
Experimental beverage consumption is driving the sales of all sorts of savory drinks that play with unusual ingredients for flavor and aesthetic purposes in equal parts. This mac and cheese creation by Real Fruit Drinks feeds into foodie culture and satisfies consumers' desire to challenge their tastebuds with familiar flavors in new and unusual formats.
Cheesy Pasta Lemonades
Real Fruit Drinks Served a Mac and Cheese Drink at the CNE
Trend Themes
1. Unconventional Beverages - Consumption of savory drinks with unusual ingredients is becoming increasingly popular and presents an opportunity for innovative combinations.
2. Experimental Flavors - Consumer interest in unique flavor profiles and creative combinations is driving the development of new, unexpected drink options.
3. Foodie Culture - Consumers seeking novel culinary experiences are driving demand for unconventional food and beverage options.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from exploring unconventional and experimental flavor profiles in order to appeal to adventurous consumers.
2. Food Industry - Food producers can tap into the trend of experimental flavor combinations in the beverage space and develop new food and beverage offerings that appeal to adventurous consumers.
3. Hospitality Industry - The hospitality industry can provide unique beverage options that cater to foodie culture and encourage guests to try new and unexpected flavors.