MAAP works in collaboration with 100% on a new collection of Hypercraft sunglasses for the season. It is inspired by MAAP's extensive heritage of creating cycling apparel and accessories. The new collection between the two highlight the Arrivals and presents the perfect finishing touch to a modern cyclist outfit.
The Hypercraft eyewear comes in a wide range of colorway options including a neutral brown, green, and pink hue. The protective shape does not fall short of stylistic elements and the tones add a bright pop of color for the season. It is detailed with small cut-out accents over the lenses to allow for breathability and branding is seen on the sides and the top of the frame.
Modern Cycling-Ready Sunglasses
MAAP Presents its New Roster of Eyewear for the Season
Trend Themes
1. Cycling Eyewear Collaborations - The collaboration between MAAP and 100% highlights opportunities for brands to partner and innovate with cycling gear and accessories.
2. Breathable Sunglasses - The cut-out accents on the Hypercraft eyewear demonstrate a trend towards creating more comfortable and breathable sunglasses for sports and outdoor activities.
3. Colorful Performance Sunglasses - The variety of colorful hues in the new Hypercraft collection indicates a trend towards using bright and eye-catching colors in performance eyewear.
Industry Implications
1. Sporting Goods - Opportunities exist for sporting goods companies to innovate and collaborate with fashion brands to create stylish yet practical performance gear.
2. Fashion - Fashion brands can capitalize on the growing trend of athleisure and create collaborations or collections that cater towards performance-focused customers.
3. Eyewear - The trend towards creating more breathable and comfortable sunglasses for outdoor activities represents an opportunity for the eyewear industry to innovate and create more specialized products.