Ultra Luxury Tequila

Dos Lunas Grand Reserve

We've seen plenty of luxury vodkas, but Dos Lunas Extra Anejo tequila is the epitome of opulent fine spirits.

Extra Anejo is bottled in hand-blown Baccarat decanters and aged for 10 years in Spanish sherry oak casks. It comes with undeniably beautiful crystal stoppers as well as a sterling silver necklace and key. But all luxury comes at a cost, in the case of Dos Lunas, a $2,500 price!

Dos Lunas currently sells three varieties of tequila. Dos Lunas Silver ($44.95) is unaged, and Dos Lunas Reposado ($49.95) is aged for nine months.

From the press release:
Trend Themes
1. Ultra-luxury Spirits - Disruptive innovation opportunities in the ultra-luxury spirits market include creating unique, handcrafted spirits with exquisite packaging and high price points.
2. Premium Aging Process - Disruptive innovation opportunities in the premium aging process industry include experimenting with different types of barrels and aging techniques to create exceptional flavors and aromas.
3. Luxury Packaging - Disruptive innovation opportunities in the luxury packaging industry include collaborating with renowned designers and artists to create visually stunning and exclusive packaging for high-end spirits.
Industry Implications
1. Spirits - The spirits industry can benefit from embracing the ultra-luxury trend and developing premium products with unique characteristics and branding.
2. Aging Techniques - The aging techniques industry can explore innovative methods to age spirits, such as using uncommon barrels or experimenting with different climate conditions.
3. Packaging Design - The packaging design industry has an opportunity to cater to the luxury spirits market by creating lavish and captivating designs that enhance the overall drinking experience.

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