Luxury Friendship Bracelets

Scosha NYC

Remember those friendship bracelets your made as a kid? The ones you made by knotting colourful string or pulling beads through your hemp creations? It's time to relive your youth, but this time, with a lot more class and opulence.

These luxury friendship bracelets combine metals, leather and linens with real gold and precious stones.

They're designed by Scosha, an Australian designer who now resides in NYC. She calls herself a "Story Jeweler" as she values the memory or story associated with each piece.

"As a globe traveler, she has a personal style that looks to world-wide cultures for inspiration and techniques," her site says.
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