TAG Heuer recently launched a new line of luxury connected timepieces, which were designed for sports and functionality. The line includes a number of different new features that can streamline the user's routine. The new line of luxury connected watches are currently available from retail locations. Individuals in Australia, Japan, Switzerland, the United Kingdom, or the United States also have the ability to purchase the watch directly from the TAG Heuer website.
The watches are able to connect to a TAG Heuer Sports app to connect the device to the user's phone. The app can also be used to track fitness goals. Some of the features include a GPS, heart-rate monitor, Wear OS and more.
Luxury Connected Watch Releases
TAG Heuer Launched a New Line of Connected Watches for Performance
Trend Themes
1. Sports-functionality Connected Watches - Opportunity for companies to create luxury, connected watches designed for sports and with features that streamline the user's routine.
2. Luxury Fitness Tracking - Opportunity for luxury brands to incorporate fitness tracking features into their products.
3. Direct-to-consumer Watch Sales - Opportunity for watch companies to offer direct-to-consumer sales through their website in addition to retail locations.
Industry Implications
1. Luxury Watchmaking - Innovation opportunities for luxury watch brands to incorporate technology and functionality into their timepieces.
2. Fitness Wearables - Opportunities for fitness wearable companies to expand their market by collaborating with luxury watch brands.
3. Direct-to-consumer Sales - Opportunities for companies in various industries to offer direct-to-consumer sales through their website in addition to traditional retail channels.