This luxe streetwear presentation, aptly dubbed 'Coach Lights Up Shanghai,' is the high fashion label's first runway show in China. For its inaugural debut — both for the brand and its Pre-Fall 2019 collection, Coach tapped some notable Shanghai-based creatives. This strategic move ultimately provides something familiar for attendees to latch onto as the luxe streetwear styles are presented. Moreover, it is also a celebration of local culture.
One of the more notable collaborations is with "music collective and nascent apparel line YETI OUT" who contributed with a bespoke graphic of a smiley face.
Naturally, Coach's luxe streetwear presentation incorporated some motifs of American culture, in order to build an international brand presence. This is reflected in the "1970s-era New York City street" backdrop and the inherent inspirations derived from the glam rock aesthetic.
Luxe Streetwear Collaborations
Coach Partners with YETI OUT for Exclusive Pre-Fall Collection
Trend Themes
1. Luxe Streetwear - Disruptive innovation opportunity: Integrating high fashion with streetwear to create a new genre of luxury clothing.
2. Fashion Collaborations - Disruptive innovation opportunity: Partnering with creative entities to infuse unique elements into high fashion collections.
3. Cultural Celebration - Disruptive innovation opportunity: Embracing local culture to create meaningful connections with target markets and expand brand reach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Redefining traditional fashion boundaries through unconventional collaborations and style influences.
2. Luxury Goods - Disruptive innovation opportunity: Diversifying luxury offerings by incorporating streetwear elements and targeting a younger consumer base.
3. Music and Apparel - Disruptive innovation opportunity: Creating symbiotic partnerships between music collectives and fashion brands to explore new creative expressions.