To provide makeup lovers of all ages with more affordable alternatives that still features the vibrant pigments, fun shades, and all the glitter they could need, Betsey Johnson developed the 'Luv Betsey' collection, which will available be at Walmart stores throughout the US.
Every product in the collection is priced at just $10, which includes eyeshadow palettes, a highlighter palette, lipsticks and glosses, and a brush set. The collection also features an affordable fragrance, which combines light floral notes with vanilla, caramel, and amber.
As Johnson explains in an interview with Nylon, she created the line with her own granddaughters in mind: "They love make up and they really love this line. I love that I feel the same way about make up as my 12 and 14 year old granddaughters do."
Affordable Glitter-Heavy Makeup Lines
Betsey Johnson's 'Luv Betsey' Line is Available at Walmart
Trend Themes
1. Affordable Makeup - Creating affordable makeup lines with fun and vibrant shades presents an opportunity for disruptive innovation within the makeup industry.
2. Glitter-heavy Makeup - Developing glitter-heavy makeup lines like the 'Luv Betsey' collection presents an opportunity for disruptive innovation within the makeup industry.
3. Multigenerational Makeup - Creating makeup lines that appeal to multiple generations, like Betsey Johnson's 'Luv Betsey' collection, presents an opportunity for disruptive innovation within the makeup industry.
Industry Implications
1. Beauty - The beauty industry has an opportunity to create affordable and glitter-heavy makeup products that appeal to multiple generations.
2. Retail - Retail stores like Walmart can benefit from offering affordable makeup lines like Betsey Johnson's 'Luv Betsey' collection to a wider range of customers.
3. Fragrance - The fragrance industry can benefit from launching affordable fragrances, like the one in the 'Luv Betsey' collection, that specifically target younger generations.