Lush Cosmetics is already one of the most environmentally friendly brands on the market, offering cruelty free, vegetarian or vegan cosmetics that are high in quality and relatively affordable. With ventures like its recent inclusion of biodegradable packing peanuts to keep its products safe, it is no surprise that the brand is now seeking to repurpose ocean plastics.
Plastic waste in the ocean is currently an enormous issue, and slowly but surely, brands are seeking to do their part to alleviate this global problem. Lush Cosmetics recently led a six-month long effort where volunteers collected plastic found in the ocean, and it is now seeking to convert that collection of plastics into high quality pellets.
These pellets may end up being used in the packaging for Lush Cosmetics' products, making the brand one step closer to being completely environmentally friendly.
Converted Ocean Plastic Packaging
Lush Cosmetics is Seeking Out New Eco-Friendly Packaging Items
Trend Themes
1. Ocean Plastic Repurposing - Converting ocean plastics into high quality pellets for packaging is a trend that aims to alleviate the issue of plastic waste in the ocean.
2. Eco-friendly Packaging - Brands like Lush Cosmetics are seeking new eco-friendly packaging solutions to reduce their environmental impact.
3. Sustainable Branding - Brands that prioritize sustainability, like Lush Cosmetics, are becoming increasingly popular among consumers.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to adopt eco-friendly packaging materials, such as ocean plastics, to cater to environmentally conscious consumers.
2. Waste Management - The waste management industry can explore the recycling and repurposing of ocean plastics to combat the issue of plastic waste in the oceans.
3. Environmental Solutions - Companies in the environmental solutions industry can provide innovative ways to convert ocean plastics into usable materials, supporting brands like Lush Cosmetics in their sustainability efforts.