LUSH and Prevented Ocean Plastic™ are working together to keep as much waste out of the oceans as possible thanks to a partnership that will see the cosmetics retailer shifting its packaging. The packaging update is seeing the cosmetics brand shift its 100% recycled PET clear plastic bottles to certified recycled Prevented Ocean Plastic™, which will be observed on its 100ml, 250ml and 500ml bottles. The initiative will provide greater peace of mind for consumers when they make a purchase to help them feel good about their decision.
Creative Buying at LUSH Carolina Michalska spoke on the LUSH and Prevented Ocean Plastic™ packaging update saying, "Seeing how much impact the Prevented Ocean Plastic™ Programme has had on the communities in areas at high risk of plastic pollution, being part of preventing tonnes of plastic from entering the oceans as well as improving transparency of the supply chain is very much fulfilling our Lusher than we found it statement. I feel honoured to have worked with such a passionate and inspirational group of people who care about people and the environment."
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Trend Themes
1. Recycled Packaging Innovation - Exploring the use of Prevented Ocean Plastic™ for cosmetic packaging is a novel approach to tackling ocean waste.
2. Sustainable Supply Chains - Partnering with Prevented Ocean Plastic™ opens opportunities for brands to enhance transparency and environmental stewardship in their supply chains.
3. Consumer Conscious Choices - The shift to using certified recycled Prevented Ocean Plastic™ in packaging empowers consumers to make environmentally conscious purchasing decisions.
Industry Implications
1. Cosmetics & Beauty - The cosmetics industry can lead the way in adopting sustainable packaging solutions like Prevented Ocean Plastic™ to align with consumer values.
2. Environmental Sustainability - In the realm of environmental sustainability, collaboration with initiatives like Prevented Ocean Plastic™ presents opportunities for impactful change.
3. Green Supply Chains - Industries focusing on green supply chains can leverage partnerships such as with Prevented Ocean Plastic™ to reduce their environmental footprint.