Lunch Beat rave parties are a new craze sweeping across European cities. For 60 minutes, office workers are encouraged to get off their office chairs and dance away. Lunch Beat began in Stockholm, Sweden where creator Molly Range was inspired by the book and movie Fight Club, except that instead of underground fighting, she saw an opportunity for underground dancing. The craze has since gone global.
Armida Ascano, affectionately referred to by co-workers as Armi, chats about this innovative and healthy lunchtime activity, as well as her many childhood aspirations. Ascano interned at Trend Hunter in 2010, and is now working as the Editor and Academy Strategist.
To learn more about Armi Ascano, also known by her Twitter handle as OneWomanArmi, you can check out her interview with Trend Hunter on lunchtime rave parties and more.
Lunchtime Rave Parties
Armida Ascano Discusses the Craze of Raving During Lunch Breaks in Sweden
Trend Themes
1. Lunch Beat Rave Parties - Opportunity for event organizers to create lunchtime rave parties that provide office workers with a healthy and fun break from work.
2. Underground Dancing - Opportunity for fitness studios and dance clubs to offer lunchtime dancing sessions to cater to the growing demand for unconventional and active lunchtime activities.
3. Globalization of Lunch Beat - Opportunity for entrepreneurs to expand the Lunch Beat concept to new cities and countries, tapping into the global trend of encouraging office workers to take a break and dance during lunchtime.
Industry Implications
1. Event Planning - Opportunity for event planning companies to organize and host lunchtime rave parties, providing a unique and energizing experience for office workers.
2. Fitness and Wellness - Opportunity for fitness and wellness businesses to incorporate lunchtime dancing sessions into their offerings, promoting physical activity and stress relief during a typical workday.
3. Travel and Tourism - Opportunity for travel and tourism companies to promote Lunch Beat as a tourist attraction, attracting visitors who want to experience the global lunchtime rave party phenomenon in different countries.