Korean makeup brand VDL's innovative products are now being introduced to American consumers, including new launches like the Lumilayer Metal Cushion Primer.
The Lumilayer Metal Cushion Primer contains ingredients like niacinamide and glycerin, alongside other skin-conditioning ingredients that make up about 90% of the product's formula. As such, the product is much more like a skincare treatment than a cosmetic, as it offers immense benefits for dry, dull skin.
The product comes in the form of a cushion compact and the product is released by pressing an applicator into the dispenser. This primer, like many products from VDL, are formulated to give the look of "glass skin," which is sought-after in the world of Korean beauty as skin that's so clear and luminous that it's virtually transparent.
Luminizing Cushion Primers
VDL's Lumilayer Metal Cushion Primer Deeply Conditions the Skin
Trend Themes
1. Luminizing Cushion Primers - Opportunity for disruptive innovation in the beauty industry by developing cushion primers that offer skincare benefits for dry, dull skin.
2. Glass Skin - Opportunity for disruptive innovation in the beauty industry by creating products that provide a clear and luminous complexion.
3. Korean Beauty - Opportunity for disruptive innovation in the beauty industry by incorporating Korean beauty techniques and formulations into skincare and makeup products.
Industry Implications
1. Beauty - Opportunity for disruptive innovation in the beauty industry by introducing innovative products that bridge the gap between skincare and cosmetics.
2. Skincare - Opportunity for disruptive innovation in the skincare industry by developing advancements in ingredients and formulations for addressing dry, dull skin.
3. Makeup - Opportunity for disruptive innovation in the makeup industry by creating products that provide a natural, translucent finish similar to glass skin.