With designers around the globe carving out specialist niches and style that add to the reputation and recognition of not only the designer but also the design identity of a whole country or a region. With places like Germany, Netherlands, and Scandinavia attracting a earthy, clean and functional identity labels; France, Italy, and Spain a fruity, sexy, exciting ones; and the Japan a minimalist one; it has taken Canadian designers some time in which to create a design identity that they can call their own.
The change is here and about to take a larger share of public attention. Canadian designers are looking in and around the vast country to draw on nature, culture and inhabitants to create a brand new design category - Lumberjack Chic.
Who's to say that we will not see more lifestyle categories be affected by this movement - after all fashion has been there once before, as I remember wearing a lumberjack coat when I was eight.
Lumberjack Chic
Canadian Design Seeks An Identity
Trend Themes
1. Lumberjack Chic - Disruptive innovation opportunity in lifestyle and fashion industries to create a new design category inspired by nature and culture.
2. Specialist Niches - Disruptive innovation opportunity in various industries to carve out unique and specialized market segments.
3. Regional Design Identities - Disruptive innovation opportunity for designers and businesses to create distinct design identities for countries or regions.
Industry Implications
1. Lifestyle - Disruptive innovation opportunity to introduce new lifestyle categories influenced by nature and culture.
2. Fashion - Disruptive innovation opportunity to incorporate Lumberjack Chic design elements into fashion trends.
3. Design - Disruptive innovation opportunity to explore the development of unique design identities for different countries or regions.