The lululemon Like New Program has been launched by the Canada-based retailer as a sustainability focused initiative for shoppers to peruse when looking for their next purchase. The clothing resale platform boasts an array of secondhand garments that are, like the name of the program, like new but priced with a big discount compared to their new counterparts. This helps to widen the brand's reach and and appeal to consumers seeking out a more sustainable option for purchasing clothing.
The lululemon Like New Program will see 100% of the profits from the initiative invested into sustainability purposes including circular product design as well as more recycling programs. The program offers access to garments with prices as low as $25 and is constantly being updated with new product.
Sustainable Secondhand Fashion Initiatives
The lululemon Like New Program Supports Eco Endeavors
Trend Themes
1. Secondhand Fashion Resale - The fashion industry could explore similar secondhand fashion resale programs that appeal to consumers seeking sustainable shopping options.
2. Circular Design Strategy - Other industries could adapt a circular product design strategy similar to lululemon's, committing a percentage of profits towards sustainability efforts.
3. Sustainable Apparel Retailing - The trend towards sustainable fashion calls for more brands to launch similar resale programs or incorporate sustainable practices within their business model.
Industry Implications
1. Fashion Industry - The fashion industry could benefit from incorporating circular design and secondhand fashion resale initiatives to support sustainability efforts and appeal to eco-conscious consumers.
2. Retail Industry - The retail industry could explore implementing similar secondhand fashion resale programs as a way to widen their brand's reach while reducing their carbon footprint.
3. Sustainability Industry - The sustainability industry stands to benefit from the adoption of circular design strategies and the investment of profits from resale programs into sustainable initiatives.